The Mr Price Group (MRP) has once again demonstrated why it remains a standout performer in the retail sector, delivering record financial results despite operating in one of the most stagnant economic environments in recent years. While competitors stumbled, its commitment to value retailing and operational efficiency powered another year of a market-beating performance.
What sets Mr Price apart?
A winning formula that combines fashion-forward merchandise at unbeatable prices with disciplined cost management. This approach continues to resonate strongly with cash-strapped consumers, driving consistent foot traffic and market share gains across all retail segments. The group's ability to maintain premium cash sales levels speaks volumes about its strong brand equity and customer loyalty.
Key Financial Metrics
● Revenue: R40.9 billion, up 7.9% from R37.9 billion in 2024.
● Operating Profit: R5.8 billion, an 8.9% increase from R5.3 billion.
● Net Profit: R3.8 billion, up 10.7% from R3.4 billion.
● Headline Earnings Per Share (HEPS): R14.24, a 10.7% increase from R12.86.
● Dividend: Final cash dividend of R5.94 per share, up 12.7% year-on-year.
● Retail Sales: R39.4 billion, up 7.8%, with 0.50% market share growth.
● Cash Sales: Accounted for 89.3% of group retail sales, increasing 7.9%.
● Store Openings: 184 new stores opened, growing the total footprint to 3 030.
Analysis & Outlook
Mr Price’s consistent performance reaffirms its status as a consumer favourite given the price-sensitive retail environment. Looking ahead, management remains cautious but optimistic. The group expects low inflation, declining fuel prices, and interest rate relief to provide some consumer support. However, ongoing uncertainty in both local and global markets could moderate demand. The retailer plans to invest R1.6 billion in store revamps, supply chain upgrades, and technology. Mr Price aims to maintain its value leadership and continue outperforming peers through market cycles.
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** This article was prepared by BROKSTOCK analyst Maboko Seabi
