Brand Lead (South Africa)
BROKSTOCK is a South African investment app that gives access to investments in shares, metals, ETFs, currencies and crypto. We are a licensed FSCA broker that has been present on the SA market for over 5 years. Currently we are expanding our marketing and looking for a Brand Lead, who will be in charge of brand identity and brand awareness on the market.
At this role you will be developing and executing brand strategy to enhance brand's awareness and trust across various online and offline channels, owned and external media, managing agency relationships, and brand performance analysis to align with marketing goals. Key responsibilities include content and brand strategy, media and PR relations, budget management, cross-functional collaboration, and ensuring brand consistency across all brand communications.
Key responsibilities:
- Define the brand’s long-term strategy: mission, vision, values, positioning, and target audience; produce a clear positioning statement and brand platform
- Audit and refresh the brand identity system: visual identity, voice/tone, messaging pillars, and core narratives
- Ensure that brand guidelines are applied consistently across all channels and teams
- Develop brand strategy to increase trust, awareness and other brand metrics
- Plan and execute brand and media campaigns (PR; media; offline) to reach brand objectives
- Monitor and analyze brand and media performance to evaluate campaign effectiveness and identify insights
Requirements:
- 5+ years of experience in brand management on international level
- Fluent English
- Experience in brand platform and brand book development
- Proven cases of brand identity ownership and implementation through all marketing channels
- Experience in execution of offline and online brand campaigns
- Knowledge, calculation and evaluation of relevant brand metrics
- Experience on the South African market is a must
We're genuinely looking forward to getting to know you through your cover letter. To help us better understand your expertise, we'd love it if you could touch on a few things:
- How you typically approach a brand platform or brand book project - and what your personal contribution usually looks like;
- How you've managed to keep a brand feeling cohesive and recognizable across different channels, from websites to live events (one example would be great);
- And, if you feel like it, share two projects you're especially proud of — one online and one offline.
Of course, this isn't a rigid checklist - just a few topics to spark inspiration. We can't wait to hear your story!
We are looking for a Brand Media Manager who is passionate about the financial markets and has a proven track record of success. If you are this person, we encourage you to apply for this exciting opportunity.
Send us your application / CV: bulakhas@brokstock.co.za
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